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stasevich
4474 Posts |
 Posted - 09/30/2003 : 17:03:14
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Banner Advertising
Process:
Your banners will be rotated along with other banners and will be displayed on all pages of the site. If you are looking to buy any permanent spot, please contact us.
Banner sizes: (Click on the link to see examples for some banner sizes)
Tier 1 - 120x60 Vertical, 120X90 Vertical, 120X100 Vertical, 120X120 Vertical (any banner 120 px wide and up to 120 px in height)
Tier 2 - 468x60 Horizontal, 120X200 Vertical, 120x240 Vertical (any banner 120 px wide and 200 to 240 px in height)
Tier 3 - 120X360 Vertical, 120X400 Vertical, 120X600 Vertical SkyScraper (any banner 120 px wide and 360 to 600 px in height)
Advertising prices:
We offer very competitive prices comparing to other US Russian Web Sites and Print Media
Tier 1 Banner
$20/mo - 10 CPM - 10,000 impressions (see definitions below)
$35/mo - 20 CPM - 20,000 impressions (see definitions below)
Tier 2 Banner
$35/mo - 10 CPM - 10,000 impressions (see definitions below)
$60/mo - 20 CPM - 20,000 impressions (see definitions below)
Tier 3 Banner
$50/mo - 10 CPM - 10,000 impressions (see definitions below)
$85/mo - 20 CPM - 20,000 impressions (see definitions below)
Campaign tracking is available
Promotions:
Prepay 6 month in advance and receive 10% off!
Prepay 12 month in advance and receive 20% off!
Definitions:
We would like to define a few advertising terms to make it easier to understand our offers:
Impression - a Banner impression is detected and counted when a banner is displayed to a visitor by a web browser, so that he/she is able to see it. If the user clicks on your banner many times (which is called a click-through), it is still only one impression.
CPM: is a unit consisting of 1000 impressions. For example, 5CPM is the same thing as 5000 impressions.
Note:
Interested in advertising or have questions?
Email us with your banner image and details on your preffered advertising option.
We accept payment submitted via PAYPAL or MoneyOrder/Company Check by mail.
Call: 267-337-3096
Event Promotion and Advertising
Please contact us for prices and details.
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Admin
5 Posts |
Posted - 10/19/2005 : 17:29:20
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Top reasons to enter ethnic markets:
1. Ethnic communities constitute the majority of the American population (according to the Census 2000, the non-ethnic sector constitutes only 7.3% of the total US population).
2. Access to over 100 million potential customers with buying capacity exceeding $1 trillion annually. Each community has its own media.
3. About 56% of the ethnic population nationwide respond to printed advertisement only when they see it in their own press (Advertising Age, 1999).
4. Advertising in ethnic media reaches non-English speaking consumers.
5. Advertising in Ethnic media is on average 7 times less expensive than in mainstream media.
6. Ethnic communities often prefer their native or local brands simply because they are unaware of the leading brands.
7. Experts agree that marketers who approach ethnic consumers with cross-cultural advertising generate a greater response than those who limit themselves to mainstream media.
8. Ethnic markets are constantly growing - at a greater rate than the mainstream market.
9. Many immigrant consumers are more educated than their counterparts in the American-born population, with an average income of over $ 50,000.
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Admin
5 Posts |
Posted - 10/19/2005 : 17:37:14
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Russian market
- The Russian-American population is estimated at approximately 5.1 million people.
- The major areas of concentration are NY Tri-State Area, CA, IL, PA, MA.
- The main cities of residence are New York City, Los Angeles, Chicago, San Diego, San Francisco, Seattle, Philadelphia and Detroit.
- Russian-Americans have a median annual Household income of over $51,000.
- 64% of Russian–Americans are married, with the average number of children 1.6.
- 53% of Russian-Americans hold a bachelor’s degree or higher.
- 81% of the Russian-speakers are not US-born
- 76% prefer to receive an information in Russian language
Percentage distribution of the Russian Americans nationwide
Areas of the highest concentration of the Russian-American population
The US Ethnic Profile according to the Census 2000 Data
2,652,483 (0.93%) Russians
893,027 (0.31%) Ukrainians
660,045 (0.23%) Lithuanians
385,495 (0.14%) Armenians
87,599 (0.03%) Latvians
source: Global Advertising Strategies |
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Admin
5 Posts |
Posted - 10/19/2005 : 17:46:33
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Why advertise to Russian market - THE FACTS
- Russian-American market is 5.1 million consumers – 2.04% of the US Population and the average of 4.5% population of the top 10 metropolitan areas.
- Among languages most frequently spoken at home, Russian has gone from 15th rank in 1990 to 9th in 2000.
- Russian-American market has one of the highest households incomes in the US - $51,000, surpassing Non-Hispanic White population ($46,000), Hispanic population ($33,000) and African-American population ($30,000).
- Members of the Russian-American Market also have the highest level of educational attainment in the US – 53% of the population has Bachelors Degree or higher, surpassing Asian market (44%), Non-Hispanic White (28%), African-American (17%) and Hispanic (11%).
- The number of US Russian speakers has tripled since 1990 to 706,242 in 2000.
- Majority of the Russian-speaking US market was born in the former Soviet Union and exhibit a very strong preference for in-culture and in-language communications.
- 35% of Russian-American households are in $75,000+ income range. Surpassing any other ethnic community
- Russian-American homeowners have highest Average home value among all other groups, including Asian, White, Hispanic and other
- Estimated buying power of the Russian-American Market is $186 billion, in 2002, making it about 2.5% of total US buying power
Source: US Census 2000 |
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RussianPhilly.com site Banner Advertising
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